Museo 31

31 Minutos emulates a television news program made with dolls, but it is not only that. It is a cultural phenomenon in Chile and Latin America, it is undoubtedly the most successful children's television program in the region, its musical concerts fill stadiums and generate entertainment for children and adults. 
In 2024 they celebrated 20 years of existence, in this context we were invited to make the graphic design and naming of their retrospective exhibition at the Palacio La Moneda Cultural Center in Santiago de Chile.

The dolls are already very recognizable and a product of fan art, they have been seen in thousands of ways: illustrated, painted, as objects, etc... 
We wanted to give them a "museum" tone, a formality that does not coincide with the humorous tone of the program. For this we selected the four main characters of the program and sculpted them digitally in Marble. With Elizabethan music and backgrounds of Renaissance paintings we created a simple and friendly graphic that covered much of the cultural center, social networks, posters, invitations and more. 
We also made collectible dolls of the characters as a way to remember this milestone for the program.

Design Direction:
Simón Sepúlveda, Piedad Rivadeneira

Creative Direction:
Piedad Rivadeneira

Graphic Design:
Antonia Guzmán.

Motion Design: Antonia Guzmán, Fluor Films

Project Manager:
Deborah Vazquez 

Photography: Carlos Molina

Final video: Rodrigo Sauré